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<title>CleverTouch: Joined-up-marketing</title>
<link>http://www.clever-touch.com/index.php</link>
<description>CleverTouch is a new breed of Marketing Consultancy; focused on automation, pipeline acceleration, partner enablement and driving revenue growth.</description>
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<title>CleverTouch: Joined-up-marketing</title>
<link>http://www.clever-touch.com/index.php</link>
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<title>CleverTouch: joined-up-marketing</title>
<link>http://www.clever-touch.com/index.php</link>
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				&lt;p&gt;
				&lt;h1&gt;&lt;img src="images/headings/heading_index.png" alt="What is joined-up-marketing?"&gt;&lt;/h1&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				Simply put joined-up-marketing is the ability to track and predict with insight and confidence the future business prospects and likely outcomes 
				of the combined Sales and Marketing effort. 
				&lt;/p&gt;
				
				&lt;p&gt;
				In B2B marketing, an over-emphasis on brand and creativity is no longer relevant. Today's pragmatic Marketers need to balance Creativity with Business Process, 
				Intelligent Technology Platforms and Buyer Understanding in order to drive greater understanding and more efficient selling. We call these 
				&lt;a href="fourhumours.php" class="header"&gt;The Four Humours of Marketing.&lt;/a&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				We hope our philosophy resonates with you, please feel free to get in contact for a more informal chat. 
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<pubDate>Thu, 07 Oct 2010 06:05:15 -0700</pubDate>
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<item>
<title>CleverTouch: joined-up-marketing</title>
<link>http://www.clever-touch.com/index.php</link>
<description>			
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				&lt;/div&gt;
				
				&lt;p&gt;
				&lt;h1&gt;&lt;img src="images/headings/heading_index.png" alt="What is joined-up-marketing?"&gt;&lt;/h1&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				Simply put joined-up-marketing is the ability to track and predict with insight and confidence the future business prospects and likely outcomes 
				of the combined Sales and Marketing effort. 
				&lt;/p&gt;
				
				&lt;p&gt;
				In B2B marketing, an over-emphasis on brand and creativity is no longer relevant. Today's pragmatic Marketers need to balance Creativity with Business Process, 
				Intelligent Technology Platforms and Buyer Understanding in order to drive greater understanding and more efficient selling. We call these 
				&lt;a href="fourhumours.php" class="header"&gt;The Four Humours of Marketing.&lt;/a&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				We hope our philosophy resonates with you, please feel free to get in contact for a more informal chat. 
				&lt;/p&gt;
				
			&lt;/div&gt;
			
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					&lt;/a&gt;
					
					&lt;a href="aboutus.php" class="team"&gt;
						&lt;img src="images/transparent.gif" alt="Meet the team" border="0"&gt;
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<pubDate>Thu, 22 Apr 2010 11:36:56 -0700</pubDate>
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</item>


<item>
<title>CleverTouch: joined-up-marketing</title>
<link>http://www.clever-touch.com/index.php</link>
<description>			
			&lt;!-- Container for main page content --&gt;
			&lt;div id="main"&gt;
			
				&lt;div align="center"&gt;
				&lt;img src="images/spotlights/spotlight_index2.png" alt=" "&gt;
				&lt;/div&gt;
				
				&lt;p&gt;
				&lt;h1&gt;&lt;img src="images/headings/heading_index.png" alt="What is joined-up-marketing?"&gt;&lt;/h1&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				Simply put joined-up-marketing is the ability to track and predict with insight and confidence the future business prospects and likely outcomes 
				of the combined Sales and Marketing effort. 
				&lt;/p&gt;
				
				&lt;p&gt;
				In B2B marketing, an over-emphasis on brand and creativity is no longer relevant. Today's pragmatic Marketers need to balance Creativity with Business Process, 
				Intelligent Technology Platforms and Buyer Understanding in order to drive greater understanding and more efficient selling. We call these 
				&lt;a href="fourhumours.php" class="header"&gt;The Four Humours of Marketing.&lt;/a&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				We hope our philosophy resonates with you, please feel free to get in contact for a more informal chat. 
				&lt;/p&gt;
				
			&lt;/div&gt;
			
			&lt;!-- Pull sidebar in from file --&gt;
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<pubDate>Tue, 23 Mar 2010 12:41:29 -0700</pubDate>
<guid isPermaLink="false">RSSPECT-001051547</guid>
</item>


<item>
<title>CleverTouch: joined-up-marketing</title>
<link>http://www.clever-touch.com/index.php</link>
<description>			
			&lt;!-- Container for main page content --&gt;
			&lt;div id="main"&gt;
			
				&lt;div align="center"&gt;
				&lt;img src="images/spotlights/spotlight_index2.png" alt=" "&gt;
				&lt;/div&gt;
				
				&lt;p&gt;
				&lt;h1&gt;&lt;img src="images/headings/heading_index.png" alt="What is joined-up-marketing?"&gt;&lt;/h1&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				Simply put joined-up-marketing is the ability to track and predict with insight and confidence the future business prospects and likely outcomes 
				of the combined Sales and Marketing effort. 
				&lt;/p&gt;
				
				&lt;p&gt;
				In B2B marketing, an over-emphasis on brand and creativity is no longer relevant. Today's pragmatic Marketers need to balance Creativity with Business Process, 
				Intelligent Technology Platforms and Buyer Understanding in order to drive greater understanding and more efficient selling. We call these 
				&lt;a href="fourhumours.php" class="header"&gt;The Four Humours of Marketing.&lt;/a&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				We hope our philosophy resonates with you, please feel free to get in contact for a more informal chat. 
				&lt;/p&gt;
				
			&lt;/div&gt;
			
			&lt;!-- Pull sidebar in from file --&gt;
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<pubDate>Thu, 18 Mar 2010 03:13:46 -0700</pubDate>
<guid isPermaLink="false">RSSPECT-001046953</guid>
</item>


<item>
<title>CleverTouch: joined-up-marketing</title>
<link>http://www.clever-touch.com/index.php</link>
<description>			
			&lt;!-- Container for main page content --&gt;
			&lt;div id="main"&gt;
			
				&lt;div align="center"&gt;
				&lt;img src="images/spotlights/spotlight_index2.png" alt=" "&gt;
				&lt;/div&gt;
				
				&lt;p&gt;
				&lt;h1&gt;&lt;img src="images/headings/heading_index.png" alt="What is joined-up-marketing?"&gt;&lt;/h1&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				Simply put joined-up-marketing is the ability to track and predict with insight and confidence the future business prospects and likely outcomes 
				of the combined Sales and Marketing effort. 
				&lt;/p&gt;
				
				&lt;p&gt;
				In B2B marketing, an over-emphasis on brand and creativity is no longer relevant. Today's pragmatic Marketers need to balance Creativity with Business Process, 
				Intelligent Technology Platforms and Buyer Understanding in order to drive greater understanding and more efficient selling. We call these 
				&lt;a href="fourhumours.php" class="header"&gt;The Four Humours of Marketing.&lt;/a&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				We hope our philosophy resonates with you, please feel free to get in contact for a more informal chat. 
				&lt;/p&gt;
				
			&lt;/div&gt;
			
			&lt;!-- Pull sidebar in from file --&gt;
						&lt;div id="sidebar"&gt;
				
				&lt;!--&lt;p class="header"&gt;
				Take us for a test drive
				&lt;/p&gt;
				
				&lt;p&gt;
				At CleverTouch we try to practise what we preach; there's no cobbler's children among us. &lt;br /&gt;
				Take part in your own experiment - it's easy, painless and we'll even send you something for your efforts.
				&lt;/p&gt;
				
				&lt;p&gt;
				Get your free copy of &lt;br /&gt;
				&lt;a href="#" style="color:#333333; font-size:8pt;"&gt;The Marketing Director's Guide to Organisational Leadership Through Productivity and Innovation &lt;br /&gt;
				(10 easy to implement strategies).&lt;/a&gt;
				&lt;/p&gt;--&gt;
				
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				&lt;/div&gt;
				
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					&lt;img src="images/transparent.gif" alt="Marketing 2.0" border="0"&gt;&lt;/a&gt;
				
					&lt;br /&gt;
					&lt;a href="http://marketing.clever-touch.com/forms/AutomationReady" class="siderollyellow" target="_blank"&gt;
					&lt;img src="images/transparent.gif" alt="Get Marketing Automation ready" border="0"&gt;&lt;/a&gt;
						
					&lt;!--&lt;br /&gt;
					&lt;a href="#" class="siderollblue"&gt;&lt;/a&gt;--&gt;
					
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				&lt;p&gt;
				&lt;div align="center"&gt;
				&lt;a class="addthis_button" href="http://www.addthis.com/bookmark.php?v=250&amp;amp;username=xa-4b55ea623a112d96"&gt;&lt;img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" 
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				&lt;script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js#username=xa-4b55ea623a112d96"&gt;&lt;/script&gt;
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<pubDate>Wed, 17 Mar 2010 11:21:05 -0700</pubDate>
<guid isPermaLink="false">RSSPECT-001046359</guid>
</item>


<item>
<title>CleverTouch: joined-up-marketing</title>
<link>http://www.clever-touch.com/index.php</link>
<description>			
			&lt;!-- Container for main page content --&gt;
			&lt;div id="main"&gt;
			
				&lt;div align="center"&gt;
				&lt;img src="images/spotlights/spotlight_index3.png" alt=" "&gt;
				&lt;/div&gt;
				
				&lt;p&gt;
				&lt;h1&gt;&lt;img src="images/headings/heading_index2.png" alt="Is your sales and marketing in harmony?"&gt;&lt;/h1&gt;
				&lt;/p&gt;
				
				&lt;p&gt;
				We think that &lt;span class="header1"&gt;Joined-Up-Marketing&lt;/span&gt; is all about accelerating revenue, reducing costs and making life easier for you. 
				&lt;/p&gt;
				
				&lt;p&gt;
				Our &lt;span class="header1"&gt;Joined-Up&lt;/span&gt; approach is driven by combining our marketing experience, with intelligent marketing technology, smarter workflow and compelling content.  
				&lt;/p&gt;
				
				&lt;p&gt;
				In B2B marketing, an over-emphasis on brand and creativity is no longer relevant. 
				Today's &lt;span class="header1"&gt;Joined-Up-Marketers&lt;/span&gt; need to balance the core disciplines we call &lt;span class="header"&gt;&lt;a href="bestpractice.php"&gt;The Four Humours of Marketing&lt;/a&gt;&lt;/span&gt; 
				- after all Marketing, like so many things in life, is all about balance.
				&lt;/p&gt;	
				
			&lt;/div&gt;
			
			&lt;!-- Pull sidebar in from file --&gt;
						&lt;div id="sidebar"&gt;
				
				&lt;!--&lt;p class="header"&gt;
				Take us for a test drive
				&lt;/p&gt;
				
				&lt;p&gt;
				At CleverTouch we try to practise what we preach; there's no cobbler's children among us. &lt;br /&gt;
				Take part in your own experiment - it's easy, painless and we'll even send you something for your efforts.
				&lt;/p&gt;
				
				&lt;p&gt;
				Get your free copy of &lt;br /&gt;
				&lt;a href="#" style="color:#333333; font-size:8pt;"&gt;The Marketing Director's Guide to Organisational Leadership Through Productivity and Innovation &lt;br /&gt;
				(10 easy to implement strategies).&lt;/a&gt;
				&lt;/p&gt;--&gt;
				
				&lt;div id="sidetop"&gt;
				&lt;/div&gt;
				
				&lt;div id="sidemain" align="center"&gt;
				
					&lt;a href="http://marketing.clever-touch.com/forms/091217Marketing2" class="siderollgreen" target="_blank"&gt;
					&lt;img src="images/transparent.gif" alt="Marketing 2.0" border="0"&gt;&lt;/a&gt;
				
					&lt;br /&gt;
					&lt;a href="http://marketing.clever-touch.com/forms/AutomationReady" class="siderollyellow" target="_blank"&gt;
					&lt;img src="images/transparent.gif" alt="Get Marketing Automation ready" border="0"&gt;&lt;/a&gt;
						
					&lt;!--&lt;br /&gt;
					&lt;a href="#" class="siderollblue"&gt;&lt;/a&gt;--&gt;
					
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				width="125" height="16" alt="Bookmark and Share" style="border:0" /&gt;&lt;/a&gt;
				&lt;script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js#username=xa-4b55ea623a112d96"&gt;&lt;/script&gt;
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				&lt;/p&gt;
				
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<pubDate>Fri, 12 Feb 2010 05:08:47 -0800</pubDate>
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